Scaling Efficiency and Trust for Healthcare using AI

2030 Vision for Phone Communication between Patients and Frontline Staff in Small Outpatient Clinics

Role

Product Design

Product Research

Product Design

Product Research

With

1 UX Designer, 1 Researcher

1 UX Designer, 1 Researcher

Platforms

B2B SaaS + B2C Voice AI

B2B SaaS + B2C Voice AI

Timeframe

7 months (February - Aug 2025)

Master's Capstone

7 months (February - Aug 2025)

Master's Capstone

Overview

Introducing Hiya Health

Hiya Health focus on small outpatient healthcare practices, where calls often overwhelm staff. By listening for emotional cues and offering real-time guidance, our AI platform helps staff manage calls with empathy and efficiency — and most importantly, build trusting, caring relationships between patients and providers.


As the product designer on a 3-person team, I wore multiple hats: I executed end-to-end UX, prototyped and tested the MVP experience, and facilitated 5 iterative research cycles and 8 strategic workshops, driving alignment on design principles, project scope, and key scenario. I also managed team processes using Agile methodologies.

Original Prompt

Shaping the Future of AI-Powered Communication

Our team worked with the client Hiya, a 400M+ user company in the Phone Call + AI space.


We were tasked with the prompt to design a 2030 Vision for AI-powered communication. We centered around Hiya's value and explored how AI might support voice intelligence, caller ID, and seamless experiences, while reinforcing security and user trust in both personal and business contexts.

Problem Scoping

Overloaded Staff, Frustrated Patients

Through research and workshops with stakeholders, our team identified a high-impact, scalable problem that aligns with our stakeholder's interest: Small outpatient practices face high call volumes, fragmented communication, and manual workflows. While patients often experience delayed responses, unclear next steps, and impersonal interactions that make them feel ignored, frontline staff are stretched thin managing communication across multiple touchpoints.

Design Concept

Hiya Health: Quick Access and Human Connection at the Frontline

Hiya Health paves a 2030 vision, where frontline staff gain a unified view of communications with automated workflows that reduce burdens. Staff focus on meaningful conversations, while patients enjoy a simple entry point and personal, compassionate interactions.


We see Hiya Health playing two roles at the frontline:

1) Patient-Facing Receptionist: Acts as the first point of contact. Clarifies intent, checks safety, resolves simple needs, and routes urgent cases, reducing missed calls while keeping patients reassured.

2) Provider-Facing Call Assistant: Supports staff during live calls. Surfaces patient context, tracks sentiment, suggests next steps, and automates wrap-up, helping staff stay empathetic and efficient.


Together, these two side ensure the phone call can be processed in a more empathetic and efficient way.

Highlights

Hiya Health: Quick Access and Human Connection at the Frontline

I focused on the Provider-Facing Call Assistant, designing how AI could seamlessly integrate into live calls. My work centered on making it easier for staff to stay present and compassionate with patients while still capturing context, managing tasks, and closing calls efficiently.

Next Steps

Product Direction Beyond MVP

  • Integration with EHR/EMR

  • Role-Based Controls for Frontline Staff

  • Multi-Modal Commmunication (Rich Media Expansion)

Designed and built by Ariana Zhu © 2025

Designed and built by Ariana Zhu © 2025

Designed and built by Ariana Zhu © 2025